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ProSense Consumer Research Center is a consulting and contract testing facility that provides top-quality service in the areas of sensory evaluation and consumer research. We specialize in delivering practical, actionable insights and recommendations to guide product/package development and strengthen your company's bond with your customers. 

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About Prosense

ProSense Consumer Research Center was founded in 2013, with the Tucson facility opening in October 2014. Nearly every aspect of the compact facility is purposefully multi-functional, designed to capture as much of the consumption experience as possible. This allows us to do agile, top-quality research while still offering a customized, boutique-style experience.

​Combined with our off-site capabilities, we uniquely help our clients get a more vibrant and meaningful understanding of their market offerings - and how to maximize them to best intersect with the lives of their customers.

​And we don’t stop there.
Just as consumers are always changing, so does ProSense. We are always developing or investigating new methods/techniques, disciplines, and emerging technologies to add to our repertoire so we can be ready to meet the needs of our clients in smart, targeted ways. No over-blown designs for the sake of doing research – just good, quality, research with pointed results and recommendations that you can actually use.

It helps that we absolutely love what we do. Contact us to learn more about ProSense and how our work can help yours.

The Prosense promise

We've worked with all types of companies, from massive international corporations to independent businesspeople. Regardless of size, we know that finding a new research provider can be risky and uncomfortable. We believe that the relationship with each and every client is special and we work tirelessly to safeguard the trust you put in us.

That's why we promise to:

• Be honest and transparent.
• Work closely with you and your team to ensure your research needs and test protocols are met.
• Treat your project as a priority, regardless of the size of your business.
• Assign a single, senior-level, point of contact for your project to provide consistency.
• Recommend high quality research solutions that respect your budget and capabilities. When alternative research designs are needed/desired, we will openly communicate any risks with those designs so you can make the best decisions possible for your business.

Give us a call - we're always happy to answer any questions you may have about our background, capabilities, and work ethic. Contact us

Meet the owner

Rena Shifren, PhD

Owner

Learn More

Rena Shifren has always been fascinated by how people interact with, and are influenced by, the foods they eat and the products they use. Formally trained as a food scientist and consumer researcher, Rena has been involved in and worked extensively in the sensory and consumer sciences for more than 25 years.

Rena is responsible for the design, management and execution of all projects.

Email: [email protected]
Phone: 520-881-0441​​