Customized Research. Meaningful Results.
Gaining meaningful insights is a vital part of achieving market success.
With over a quarter of a century of experience specializing in sensory science/consumer research, we work with your R&D, marketing, market research, sales, and manufacturing teams to design and manage studies that specifically and scientifically answer questions and address challenges about your products and consumers. Optimize your products, delight your customers, and strengthen your go-to-market strategies with the insights we distill from the data we gather.
No matter the size of your business, we develop appropriate research solutions that fit your needs and budget.
With over a quarter of a century of experience specializing in sensory science/consumer research, we work with your R&D, marketing, market research, sales, and manufacturing teams to design and manage studies that specifically and scientifically answer questions and address challenges about your products and consumers. Optimize your products, delight your customers, and strengthen your go-to-market strategies with the insights we distill from the data we gather.
No matter the size of your business, we develop appropriate research solutions that fit your needs and budget.
Sensory Science (aka Sensory Analysis, Sensory Evaluation)
"A scientific discipline used to evoke, measure, analyze, and interpret those responses to products that are perceived by the senses of sight, smell, touch, taste, and hearing." (Stone and Sidel, 1993) Sensory Science uses people’s senses as scientific tools or measurements to give us valuable information about products or experiences with products.
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Consumer Research
A broad term for a social discipline that focuses on understanding consumers through their attitudes, perceptions, behaviors, needs, motivations, past experiences, and emotions - and how these drive each other. Often based on sociological and social-psychological principles. |
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Some of the many ways we can help:
- Sensory Evaluation - evaluate perceptions and acceptability of your products, determine if differences can be detected between products or ingredients, and more.
- Prototype/Ingredient/Formula Optimization - determine the optimal elements and levels in your product to aid in reformulation, cost savings, and enhance liking and marketability.
- Effectiveness/Performance/Usability Studies - examine product performance from a consumer standpoint. Helps identify an issues in perception prior to going to market.
- Consumer Attitude and Behavior Research (general and targeted) - understand how consumers think and feel, what they do and don't do, and drivers for these attitudes and behaviors.
- Exploratory Research/Idea Generation/Innovation - explore possibilities for innovative new concepts, products, and services.
- Concept Development - develop and optimize new concepts to market.
- Benchmarking and Category Appraisals - evaluate your product/service relative to past formulations or existing competition, identify areas of opportunity and/or improvement.
- Competitive Assessment - assess the competitive landscape of your product from the consumer perspective.
- Package Testing/Ergonomics - evaluate packaging for appeal, usability, and other aspects in realistic settings.
- Sensory Shelf Life/Sensory Quality - use consumer perceptions to determine acceptable quality of products over time or product life. Also a great way to check that products are consistent through manufacturing and transport.
- Advertising Claims Substantiation - test claims for advertising and packaging
- Sensory/Consumer Protocol Development - develop protocols to be used within your company for rapid, small-scale assessments of early-stage prototypes prior to testing with target audience.
- Proof of Quality - provides empirical data that your marketing and sales teams can use to showcase the quality of your products when presenting products to retail outlets
- Language Development - developing lexicons for properties and concepts that are difficult to articulate. Useful both within a company for all functional areas to discuss important concepts in the same way, as well as outside the company to better communicate with customers and consumers.