Where We Can Help:

  • Consumer Attitude and Behavior Research (general and targeted) - understand how consumers think and feel, what they do and don't do, and drivers for these attitudes and behaviors. 
  • Exploratory Research/Idea Generation/Innovation - explore possibilities for innovative new concepts, products, and services.
  • Concept Development - develop and optimize new concepts to market.
  • Sensory Evaluation - evaluate perceptions and acceptability of your products, determine if differences can be detected between products or ingredients, and more.
  • Prototype/Ingredient/Formula Optimization - determine the optimal elements and levels in your product to aid in reformulation, cost savings, and enhance liking and marketability.
  • Effectiveness/Performance/Usability Studies - examine products for performance from a consumer standpoint. Helps identify an issues in perception prior to going to market.
  • Benchmarking and Category Appraisals - evaluate your product/service relative to past formulations or existing competition, identify areas of opportunity and/or improvement.
  • Competitive Assessment - assess the competitive landscape of your product from the consumer perspective. 
  • Package Testing/Ergonomics - evaluate packaging for appeal, usability, and other aspects in realistic settings.
  • Sensory Shelf Life/Sensory Quality - use consumer perceptions to determine acceptable quality of products over time or product life. Also a great way to check that products are consistent through manufacturing and transport.
  • Advertising Claims Substantiation - test claims for advertising and packaging
  • Sensory/Consumer Protocol Development - develop protocols to be used within your company for rapid, small-scale assessments of early-stage prototypes prior to testing with target audience.
  • Proof of Quality - provides empirical data that your marketing and sales teams can use to showcase the quality of your products when presenting products to retail outlets
  • Language Development - developing lexicons for properties and concepts that are difficult to articulate. Useful both within a company for all functional areas to discuss important concepts in the same way, as well as outside the company to better communicate with customers and consumers.