How We Do It:
- Central Location Tests - including taste tests, fragrance tests, and sensory tests
- Home Use Tests
- Laundry Testing
- Product Use Testing
- Field Research - at your specified premises
- Survey Research - online or on-site
- Descriptive Analysis - panels trained and maintained at our facility
- Design of Experiments
- Scenario-Based Studies
Qualitative Services:
- Focus Groups
- In-Depth Interviews
- Dyads/Triads
- Shop-Alongs
- Observational/Unobtrusive Research
- Ethnographic Studies
Mixed-methods/Hybrid Research
Consumers don't evaluate only one aspect of a product or service when making their decisions. For example, product characteristics merge with perceptions of packaging, brands, social norms and past experiences. ProSense specializes in capturing information about the whole consumer encounter - by combining and adapting methods to get the greatest depth of information as possible. Our highly experienced researchers can make testing recommendations for the best research solutions.
Consumers don't evaluate only one aspect of a product or service when making their decisions. For example, product characteristics merge with perceptions of packaging, brands, social norms and past experiences. ProSense specializes in capturing information about the whole consumer encounter - by combining and adapting methods to get the greatest depth of information as possible. Our highly experienced researchers can make testing recommendations for the best research solutions.
Recruitment
Targeting the right audience is crucial. We are capable of recruiting respondents from:
Targeting the right audience is crucial. We are capable of recruiting respondents from:
- The ProSense consumer database
- A general consumer population
- Specific populations, such as Hispanics/Latin Americans, Millennials and Baby Boomers.
- Business customers and end users - for B2B companies
